(Product visibility across business drivers, drill-down analytics, measurable insights, and action plans)
ActDBI engaged with a leading AgriFarm to support them rethink critical aspects of their product portfolio to gain more profits and be sustainable while increasing their farm produce. The key highlights of the solution are:
A leading Agrifarm in India has approximately 10 acres of land which grows various fruits, vegetables, and bi-products. The firm produces ~46 product variety and sells to various channels such as key customer accounts like Reliance, D-Mart, other distributors and retailers, e-commerce, and cash-and-carry, generating on average INR 20 million annually.
The business sought growth and profitability in its farm product sales across its customer channels over years. Instead, it saw increase in its product spending and cost-to-serve had also increased.
ActDBI’s Product Rationalization Solution
ActDBI product rationalization and analytics solution:
ActDBI solution provided a new approach to see profitability at a product-demand level and measuring the overall business in terms of its GMROI/NMROI. This helped our client align its business value proposition better and free up its inventory investments for high growth products & SKUs.
The following graphs show the product visibility by volume & value, Pareto analysis by volume, and share of products/recommendations by ABC-XYZ analysis.
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